And many of them have been around since the mid-20th century. There’s a reason certain typefaces have maintained their stranglehold on logo design for so long. It’s easy to assume that just because you want your logo to stand out, you have to go big and colorful, easily separating your name from the crowd of similarly designed logos. Today, we will be discussing some of the most identifiable branding fonts, digging into how they work, and asking why so many successful businesses have used the same few fonts for decades.
Because of its reliance on the written word, a good wordmark design will require a decent understanding of typography.
In branding, a commercial wordmark is a font-based logo that focuses exclusively on the business name.
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